Murphy’s of DC is an irish pub located in Woodley Park in Washingon, DC. This site harnesses the latest in open-source technology and social for effective guerilla marketing.
An integrated Twitter feed (Murphy’s Tweet) enables the management to rapidly deploy of specials. So now the bartender can send specials updates from behind the bar on his cell phone. The website also incorporates Facebook, allowing clientele to engage further with each other within that social network.
Murphy’s relies heavily on foot traffic, and the Directions page leverages Google Maps technology to allow visitors to find out how to get to Murphy’s simply by typing in their location. Moreover the site leverages Google Calendar to power the Events calendar, also enabling the bar tender to update events from behind the bar from his PDA or SmartPhone.
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